Treasure Island, Florida.

Treasure Island is a barrier island, and nearly every listing on it is a waterfront listing of one kind or another: Gulf front, Intracoastal, or on one of the finger canals that run through Isle of Capri, Paradise Island and Sunset Beach. Whichever it is, the water and the access to it are what the buyer is paying for, and that has to be the spine of the gallery.

Canal listings turn on questions a ground level photograph cannot answer. How deep is the canal, is there a fixed bridge between here and open water, how long is the run to the Gulf, what condition is the seawall and the lift in. Aerials answer all of it: one frame following the canal out to the pass, one low over the dock, one placing the house against the island. Those three are worth more to a serious buyer than any interior in the set.

Gulf front and Intracoastal units are a view exposure problem. The room is dark relative to the water and the sky, so every view facing frame needs bracketing and often flash, and balconies need frames of their own that make the outlook direction unmistakable.

Sunset is not optional here. These are west facing properties on one of the better stretches of Gulf coast, and a twilight set is routinely the strongest asset a Treasure Island listing has.

A large share of the market is short term rental, so buyers are also evaluating an income asset. Parking, pool, dock and beach access all deserve real coverage.