Wesley Chapel, Florida.

Wesley Chapel has absorbed more new construction than anywhere else we shoot, and the consequence for sellers is brutal competition between homes that are close to indistinguishable. In a single community there can be several listings sharing a builder, a floor plan and an elevation, priced within a few thousand dollars of each other. Nothing intrinsic to the house breaks that tie, so the listing that photographs best is very often the listing that sells first.

The stock is concentrated in the master-planned communities: Meadow Pointe, Seven Oaks, Union Park, Epperson, Watergrass, Estancia and the newer sections still going up along Curley and Overpass. Elevations are stucco with tile or shingle, garages dominate the front, landscaping is young, and lots are tight enough that a careless wide angle pulls the neighbor's wall into the frame. Exteriors get shot straight and cropped tight, and twilight earns its place here more than in almost any other market, because warm sky and lit windows give a young facade the depth that a three year old shrub cannot.

Amenities are a genuine part of what the buyer is purchasing, and in some of these communities they are extraordinary. Epperson has its lagoon; several others have resort pools, trail networks and club facilities. Photographing them is not padding the gallery, it is documenting a real component of the value.

The differentiators worth hunting are the lot and the upgrades: a conservation or pond backing, an extended lanai, a fenced yard, a finished flex room. Lots are an aerial subject, upgrades are a detail subject.