
Tampa Bay real estate media
360 Tour
Matterport walkthroughs buyers can explore room by room.
A Matterport 3D tour lets a buyer walk through a property online, moving room to room in their own order and at their own pace. Tours for Tampa Bay listings start at $245 and are usually live within one business day of the scan.
What a 3D tour does for a listing
A photo gallery is curated. A 3D tour is not, and that is exactly why buyers trust it. They can look where they want, including at the things a gallery would skip, and the result is that the buyers who do book a showing arrive already knowing the layout and genuinely interested rather than merely curious.
The dollhouse view is the part sellers tend to underestimate. It shows the whole property as a three dimensional model, which answers the layout question that photographs are worst at: how the rooms actually connect. The built in measuring tool answers the next one, which is whether a buyer's furniture fits.
Which listings benefit most
Relocation buyers, which is a large share of the Tampa Bay market, frequently cannot view in person before making a decision, and a 3D tour is the closest thing to a viewing they can get from another state. The same applies to seasonal buyers looking at Clearwater Beach, Anna Maria and Sarasota from somewhere considerably colder.
Tours also do well on unusual layouts. Homes that photograph awkwardly, split levels, additions, historic houses in Ybor City or Tarpon Springs with rooms that run in unexpected directions, are exactly the properties where a buyer needs to move through the space to understand it.
How the scan works
The camera is placed at intervals through the property and captures the whole space in 360 degrees at each position, which the software then stitches into a navigable model. The property needs to be tidy and fully lit, and every interior door that a buyer should be able to walk through has to be open, because the scan captures only what is actually visible.
Scanning takes about an hour for a typical home and is normally done on the same visit as photography. A schematic floor plan can be generated from the same scan data, which is cheaper than commissioning one separately.
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Frequently asked
How much does a Matterport tour cost in Tampa?
A Matterport 3D tour starts at $245 for a standard Tampa Bay home, including hosting for twelve months and an embed code for your site. It is included in the Gold and Platinum packages alongside photography and drone coverage.
How long does a 3D scan take?
About an hour for a typical home, longer for larger properties. It is usually done on the same visit as the photography so the house only has to be prepared once.
How long does the tour stay online?
Hosting is included for twelve months from delivery, which comfortably covers a normal listing period. If a property is still on the market after that, hosting can be extended rather than rescanned.
Does a 3D tour replace photographs?
No. A tour is for exploring a property and photographs are for selling it, and MLS listings, portals and social posts all run on photographs. The strongest listings use both: photography to get the click, and the tour to keep serious buyers engaged.
